From basic data analysis and code/structure details to hosting stability and visual design, getting these points right makes website optimization more effective.
1. Improve a new site's optimization with basic data analysis
First, content indexing is the foundation a webmaster should watch first; second, analyze backlink growth and keyword rankings; third, long-tail optimization is a vital part of content writing; fourth, stick to your established approach — with sustained effort, keyword rankings may climb to the top.
2. Tune code and structure details to suit search-engine spiders
First, use nofollow sensibly to improve crawl efficiency for other pages; second, many parameters after a dynamic URL easily make pages inaccessible and are very unfriendly to spiders, and poor for UX too; third, set up 301 redirects properly; fourth, the path-generation of open-source programs is often unfriendly to crawling, so optimizing directory levels is necessary.
3. Frequently changing hosting hurts optimization
Switching hosting may affect keyword rankings and indexing, causing ranking fluctuations.
4. Visual design affects customer experience
Whether a page looks good directly affects user experience and the promotion of the company's brand culture.