From clarifying the website's purpose and understanding the target market to defining competitive advantages and continuously updating content — thinking these through before building is what makes a website truly valuable.
1. Define the purpose of your website
Based on your products, sales channels and target audience, decide whether your website is informational, sales-oriented, sales-and-service, or comprehensive. A website for business clients is completely different from one for individual consumers; even consumer-facing sites do not all need to sell goods, and not every product is suited to online sales — so positioning the website correctly is crucial.
2. Understand your target market
Are your potential customers businesses or individual consumers? Where are they from? What information do they most want to know? What is their purchasing power? Website content should be gradually adjusted as you understand your audience better. Optimizing the whole site around the target market greatly benefits its later operation.
3. Identify your competitive advantages
Who are your online and offline competitors? Compared with them, what advantages do you have in products, price, service, brand and distribution channels? How can you shape your marketing strategy around these advantages?
4. Help potential customers find you quickly
Keep your website content rich — every piece of information you add creates another chance to be found. We recommend writing more articles and information related to your products or services, and keeping it as original as possible. Information is the core of a website; only by frequently updating and publishing content can your site stand out and create more value for you.