After a redesign, old dead links linger while new content isn''t indexed? Submitting dead links, complaining about snapshots, and reporting the redesign speed up cleanup and avoid demotion.
Maybe some webmasters face the same situation I did: after a redesign, Baidu was slow to remove old dead links while the new content wasn''t crawled — agonizing for an SEOer. If you also have many dead links after a redesign that search engines won''t remove and want them cleared fast, these methods help handle dead links and avoid demotion.
Three ways to handle dead links
1. Submit dead links to the search-engine platform. Most webmasters know this. Baidu may not delete them immediately, but do it anyway — platforms generally process submissions, with occasional exceptions.
2. File a snapshot complaint, which can also get Baidu to remove dead links. It takes longer — about 5 to 10 days from complaint to completion — and allows at most 12 dead links per submission, which is tedious for sites with many, requiring time to collect them and avoid over-frequent submissions.
3. Use the report channel. On Baidu, open the Report Center, choose "Other report" then "Other", and fill the text box per your situation. The goal is to remove dead links from the engine, so describe it as: "The site was redesigned with major content changes; please remove the indexed old content and re-index the new content." After submission, Baidu usually removes the old dead links.